Essay on the media

Essay on the media

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It is known that media have always had an enormous impact on the society. The media which contain many different images of men and women as well as many messages about men and women have a significant impact on the sense of identity. At the same time, the mass media influence the audiences. Such films as Red-Headed Woman, essay on the media, Killing Us Softly, The Ad and the Ego, give an opportunity to realize how imaging can affect the perception of gender roles in our society.

It is proved that mass media have enhanced the representation of gender roles and increased stereotyping. Advertising is one of the effective tools in media that affects the perceptions of gender roles.

Today media can have negative effect on the perception of gender roles in the society because more and more people use media in stereotyping, while stereotyping can lead to prejudices and gender discrimination. It is found that the media uses gender as an effective tool for comedy.

For example, in one of the TV series, How I Met Your Motherone of the female characters tries to explain the psychological damage of her childhood. In most cases the issues concerning gender roles are very humorous because they are always real. In the television series, Two and a Half Men there is much information about gender roles in the society. It means that media exaggerates the issue of gender roles for the purpose of public entertainment. Furthermore, it is not a secret that in most cases, the imaging of men and women was unequal and identified gender-related stereotypes which dominated in the society of the th century.

Men have always taken the dominant position in the society, essay on the media. In the films Killing Us Softly and The Ad and the Essay on the mediawomen are depicted as weak and helpless creatures.

In Red-Headed Womanthere is a clear representation of the relationships between men and women and imaging of women in the s. Red-Headed Woman reveals gender roles in which women are expected to perform the roles of good wives. In this film, the main character Lil cannot be regarded as a good wife, as she has affairs with two different men, while being married. This film condemns such behavior of women.

Moreover, Lil is ready to kill her husband when he deceives her. It means that media of the s represented women as wicked creatures who are condemned for their infidelity.

Essay on the media, men are not condemned for infidelity. It proves the fact that gender roles represented in media of the th century were not equal. In the documentary The Ad and the Egothe author shows how advertising in the USA evolved in the th century and enhanced its impact through imaging. The documentary shows that advertising evolved from using simple words to using imaging, essay on the media.

It means that people perceive certain message through imaging that has an enormous impact on their sub-consciousness. As a result, today advertising is effectively used to shape the views of the audience; and gender-related stereotypes of this or that advertising can be used to define gender roles in the society. In addition, the portrayal of men and women in media can have negative impact on the society.

Matthew Kieran discusses gender roles in media in his book Media Ethics: A Philosophical Approach. He states that representation of gender roles in media is closely connected with sex and harm.

It is clear that such material is harmful. In most cases, these images have negative essay on the media towards the opposite sex. Moreover, they may cultivate the sense of low-esteem, humiliation and even inferiority in those women who do not match the ideals represented in media. Essay on the media means that representation of gender roles in media has an enormous impact on the members of the society, essay on the media, both men and women.

Besides the above mentioned facts, there are certain gender-related inequalities in presence and control in media. Many sources of information reveal the fundamental inequality in essay on the media frequency of appearance of men and women in mass media.

For example, many TV programs portray more men than women, and more men are given the leading roles. In addition, women are less represented in other forms of media.

The research proved the fact that women are dramatically underrepresented in such job positions as film directors, executive producers, writers, cinematographers, and editors.

It means that in most cases, women do not hold the positions of control and they are essay on the media featured in media products. For example, men often appear in action and drama roles, while women are found in soap operas and comedies. In addition, men are portrayed at higher positions in the society, in the so-call traditional male occupations, and less likely in the home environment.

It means that producers prefer to portray men as more dominant than women. As a rule, essay on the media, they are portrayed as more powerful and more successful. As a rule, they are found in the world of business as opposed to family, and their lives are organized around problem solving situations.

What is more important is that the roles of women in media have often reflected similar stereotypes concerning femininity. Today women act more freely, and they have a wider pallete of roles and images in media than they had some years ago.

However, today women still face inequalities in the society which are represented by unequal treatment in the media. In conclusion, it is necessary to say that media have always had a significant impact on the representation of gender essay on the media in our society.

Today, mass media do not convey gender-related issues as they used to do several decades ago. Instead, media pay special attention to sexuality of women and establish the standards of female beauty, as well as suggest the appropriate models of behavior.

However, all essay on the media standards and models developed by media are biased, essay on the media. Today men and women are working side by side not only in media essay on the media, but also in other spheres of human activity: in hospitals, schools, police stations, essay on the media, shops, etc.

It means that in the st century, gender roles in media have become increasingly equal, and, in most cases, non-stereotyped. However, the majority of leading characters are still male. Custom papers you get from our writing experts should be used for research purposes only. These papers are not supposed to be submitted for academic credit. Essay on Gender Roles in Media. Previous Gender Equality and Development essay. Next Gimpel the Fool essay. Search for:. Our Benefits Professional Writers Plagiarism Free papers Friendly Customer Support Reasonable Prices.

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Essay on Gender Roles in Media

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